Today’s Google Doodle honors [a man or woman who was born on this date quite a few years ago] [a noteworthy event] [the anniversary of a noteworthy event] [a big holiday]!
Hundreds of other publications are going to write about today’s logo, which is officially known as a Google Doodle, even though there is probably much more newsworthy stuff going on.
After all, writing about Doodles, especially today’s logo, essentially has as much value as writing a post that says SEO is dead. Because pageview journalism rocks!
They’ll probably start by describing the actual Doodle, and how cleverly Google has inserted its letters this time.
They’re going to visit Wikipedia and do their best to summarize some key facts as justification for writing about the Doodle, except for the brave few who blatantly rip off Wikipedia. Because, what’s expertise matter when you’ve got keywords?
But if we’re in luck it will be an INTERACTIVE Doodle. That’ll give these respected* publications the chance to talk about the Pac-Man Doodle, and the Les Paul Doodle, and some other cool playable Doodles we vaguely remember or wrote about before and generated lots of traffic and engagement.
And they’ll definitely make sure to write Google logo and Google Doodle a few times today. It’s all about the keyword density, am I right?
The smarter publications who are in Google News will get lots of traffic is by using the exact keyword Google uses at the start of their title tag combined with Google Doodle. They’ll need to be in one of the top three spots of the news box if they really want to expect any sort of traffic that will impress their boss.
Yet other places might mention where this logo appears, as if readers care that it’s showing in Uruguay or Zimbabwe. Some may even bemoan the fact that the logo isn’t showing in some locations, or that a particular local {event] [person] [thing] [infectious disease] didn’t get a Google Doodle.
If Google could be bothered to be put out a blog post about the Doodle, they’ll make sure to quote part of it around here, because citing your sources = journalism 101! Besides, this is as close as they’ll probably get to an official comment from Google about anything.
Google Doodle. Google logo.
Once they get to about 300 words (assuming it’s more than their competitors), they’ll probably call it a day and then begin again to routinely check every day at 12:01 a.m. (Australian Time) in the desperate hope that a surge in monthly pageviews will help justify some ridiculous advertising rates.
And then, truly, they will celebrate, but not before closing with an transparent attempt to generate some form of engagement by asking their readers to comment about the Doodle, while also appealing to their vanity! (something that we’d never do here – ed)
What do you think of today’s Google Doodle, sweet, gentle reader?
