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    The Ultimate Guide for Optimizing for MUM

    This week, Google announced that it will be diving head first into their Freudian obsessions with mothers in a future update to their search algorithm.  Multitask Unified Model, or MUM for short, is an AI model that will better understand human language and questions in an attempt to improve search results.   This acronym absolutely makes […] More

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    Obligatory Star Wars Post

    Any content marketing strategy involves knowing what’s going on in the world at large.  Our head honcho noticed that, for some reason, the old Star Wars movies have been playing on TV a lot lately, so he asked us to Force out a tenuously linked post filled with Star Wars keywords in order to jump […] More

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    The Top 10 SEO Tips From Your Mother

    According to the National Retail Federation, Mother’s Day is the third biggest holiday of the year in terms of spend among U.S. consumers. [ed note: according to your editor it’s a trending topic, so please get this article done and somehow make it relevant to SEO by Friday] And for good reason: She didn’t drink […] More

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    Ask an SEO AI

    You’ve probably seen the Ask an SEO columns from some lesser known SEO blogs out there. They curate a bunch of questions from their user base and pose them to well known SEOs to answer – only most of the questions are don’t apply directly to your situation or your website. These posts focus on […] More

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    EXCLUSIVE: Google to launch Big Bird algorithm

    Following on from the launch of their BERT algorithm, Google have announced that they’ll be continuing to Sesame up the SERPs with their next release: Big Bird. This stands for: BringingInGoogle Before IrrelevantResultsDisplayed When asked to comment on what this means, we reached out to our Google contact (pictured), who stated that this was “truly the […] More

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    BREAKING: New Google Link Identifiers

    While Google today announced the addition of rel=ugc and rel=sponsored to the stable of link identifiers, we’ve got exclusive information about other link identifiers that our Google mole informs us may be announced next month… rel=PBN – used to let Google know about your Private Blogging Network rel=broken – used for all links that 404 […] More

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