Courtroom firecracker Judge Judy kicked off her 21st season on September 12, giving the 10 million unemployed Americans who watch her each day a reason to get out of bed again.
And while Double J is perhaps best known for the Notorious-RBG-like following she has gained while delivering no-nonsense small claims justice in exchange for a cool $47 million a year, her courtroom antics – and endlessly quotable Judge Judyisms – are particularly relevant for us to newsjack SEOs.
That’s because, like Judy, SEOs sometimes face a lot of…foolishness. Although we have a sneaking suspicion Sheindlin would be more direct, which is actually the perfect segue: So, SEOs, the next time a colleague or a client irks you, take a page from Judy’s book (…or books…) and tell it like it is. [ed note: Or take a page from us. literally – by sending your colleague a link to this article. please?]
I.e.:
When you hear:
You reply:
When you hear:
We’re ranking first for an industry term we came up with that nobody else uses. Why aren’t more people searching for it?
You reply:
When you hear:
Let’s do a blog post on what marketers can learn from Judge Judy!
You reply:
When you hear:
We need you to increase SEO 20 percent year over year, but we can’t make any code changes.
You reply:
When you hear:
Google made angular.js, so it should be optimized automatically.
You reply:
When you hear:
We’re going to lazy load the text.
You reply:
When you hear:
If I do this one fix, how many more visits will I get?
You reply:
When you hear:
Can’t you just call Google?
You reply:
When you hear:
We launched this site, can you SEO it?
You reply:
When you hear:
I know just enough SEO to be dangerous.
You reply:
